The Big Idea
The name of the company is
WISE GRANDMOTHER.
The product is
Towel Toss
Why this idea?
• Every home has towels.
• Every kitchen uses towels.
• Every coffee shop, workshop, office, garage, and small business uses towels.
• They are inexpensive to purchase, store, mail, and sell.
• They do not require sizing, assembly, batteries, technical support, or complicated returns.
• Every home has towels.
• Every kitchen uses towels.
• Every coffee shop, workshop, office, garage, and small business uses towels.
• They are inexpensive to purchase, store, mail, and sell.
• They do not require sizing, assembly, batteries, technical support, or complicated returns.
• A towel is not just a towel when it carries a message.
A message such as:
Self Discipline
- Do not throw me in
- This Stinky Marriage
- Future Education
- Hope in Government
- Stop Smoking
- Stop drinkinf
Help in the Kitchen
• Clean Hands. Clear Mind.
• Every Day Brings A Fresh Towel And A Fresh Start.
• Dry Hands. Ready For Anything.
• Wipe Away The Spill. Keep The Smile.
• Life Gets Messy. Keep Going.
• Clean Hands Build Better Days.
A second set with a little more attitude:
• Dirt Happens.
• The Mess Stops Here.
• Every Day Brings A Fresh Towel And A Fresh Start.
• Dry Hands. Ready For Anything.
• Wipe Away The Spill. Keep The Smile.
• Life Gets Messy. Keep Going.
• Clean Hands Build Better Days.
A second set with a little more attitude:
• Dirt Happens.
• The Mess Stops Here.
• Built For The Tough Stuff.
• Leave The Grime. Take The Pride.
And a third set designed to become a recognizable brand theme:
• Do Not Throw Me In.
• I Was Made For This Mess.
• Every Mess Has A Solution.
• Keep Your Hands In The Game.
• Clean Up. Move On.
• The Day Isn't Over Yet.
• Ready For The Next Spill.
• One More Wipe. One More Win.
• Small Towel. Big Mission.
Helping Good People Handle Life.
turns an ordinary household item into a gift, a conversation piece, and a daily reminder.
Your Role
• You are the face of the company.
• You are the Wise Grandmother.
• You provide credibility, warmth, and authenticity.
• You do not have to manage inventory.
• You do not have to build websites.
• You do not have to package orders.
• You do not have to learn technology.
Your first and only assignment:
• Approve the idea.
• Discuss it with your daughter.
• Have one sample towel produced using a simple stencil or local print shop.
That is enough to determine whether the concept deserves further attention.
Your Family Advantage
• Your daughter is talented and well connected.
• You and your daughter are respected in your community.
• Your son-in-law has Silicon Valley technical experience.
• Together, you already possess the skills that most startups must purchase.
Startup Cost
• Extremely low.
• One towel.
• One design.
• One printed sample.
• No office.
• No employees.
• No debt.
• No expensive equipment.
The first goal is not to build a company.
The first goal is to see whether people smile, laugh, share, and ask where they can get one.
If they do, the market has spoken.
Financial Opportunity
• Towels can be purchased inexpensively.
• Printing can be outsourced.
• Individual items can sell for several times their production cost.
• Small gift items often generate repeat purchases because customers buy them for friends and family.
The Beauty of the Idea
• It is practical.
• It is inexpensive.
• It is easy to test.
• It is easy to stop if it does not work.
• It can grow if it does.
Most business opportunities ask people your age to work harder.
This one asks you to be yourself.
You have spent decades earning trust, building relationships, raising a family, and learning how people think.
WISE GRANDMOTHER transforms that lifetime of experience into a brand.
The risk is tiny.
The investment is tiny.
The potential is surprisingly large.
And if it succeeds, the story will always begin with a grandmother who simply agreed to print one towel.
Respectfully submitted,
Scooby
• Leave The Grime. Take The Pride.
And a third set designed to become a recognizable brand theme:
• Do Not Throw Me In.
• I Was Made For This Mess.
• Every Mess Has A Solution.
• Keep Your Hands In The Game.
• Clean Up. Move On.
• The Day Isn't Over Yet.
• Ready For The Next Spill.
• One More Wipe. One More Win.
• Small Towel. Big Mission.
Helping Good People Handle Life.
turns an ordinary household item into a gift, a conversation piece, and a daily reminder.
Your Role
• You are the face of the company.
• You are the Wise Grandmother.
• You provide credibility, warmth, and authenticity.
• You do not have to manage inventory.
• You do not have to build websites.
• You do not have to package orders.
• You do not have to learn technology.
Your first and only assignment:
• Approve the idea.
• Discuss it with your daughter.
• Have one sample towel produced using a simple stencil or local print shop.
That is enough to determine whether the concept deserves further attention.
Your Family Advantage
• Your daughter is talented and well connected.
• You and your daughter are respected in your community.
• Your son-in-law has Silicon Valley technical experience.
• Together, you already possess the skills that most startups must purchase.
Startup Cost
• Extremely low.
• One towel.
• One design.
• One printed sample.
• No office.
• No employees.
• No debt.
• No expensive equipment.
The first goal is not to build a company.
The first goal is to see whether people smile, laugh, share, and ask where they can get one.
If they do, the market has spoken.
Financial Opportunity
• Towels can be purchased inexpensively.
• Printing can be outsourced.
• Individual items can sell for several times their production cost.
• Small gift items often generate repeat purchases because customers buy them for friends and family.
The Beauty of the Idea
• It is practical.
• It is inexpensive.
• It is easy to test.
• It is easy to stop if it does not work.
• It can grow if it does.
Most business opportunities ask people your age to work harder.
This one asks you to be yourself.
You have spent decades earning trust, building relationships, raising a family, and learning how people think.
WISE GRANDMOTHER transforms that lifetime of experience into a brand.
The risk is tiny.
The investment is tiny.
The potential is surprisingly large.
And if it succeeds, the story will always begin with a grandmother who simply agreed to print one towel.
Respectfully submitted,
Scooby